Market Insight Consulting
Working in close consultation with our clients, we customize our approach to market insights that fit client objectives, budget, expected quality, and time in hand. We help clients connect with their markets and consumers in ways that are cost and time efficient
Trustworthy
Our team has been trusted by businesses for a number of years for market insight consulting
Experienced
Our team has worked on more than 500 market research proposals and projects across the globe
Professional
Seasoned professionals in market research and data analytics
What we Do
Market Insight Consulting
CX Consulting
Customer loyalty research to continuously track what is driving consumer experience
BX Consulting
Understanding if there are consumer perceptual shifts unfavorable to your brand
Corporate Reputation
Understanding and monitoring your corporate reputation amongst the stakeholders
Price Optimization
Optimizing the price points for the various product variations
Merchandise Check
Conducting merchandise checks at retail points to check compliance with standards
Employee Engagement
Understanding workforce dynamics, alignment, and engagement with the company
Concept Development & Testing
Conducting market validation of new ideas, concepts, or ad copy
Resources & Calculators
Useful Resources for Market Research and Insights Projects
Margin of Error Calculator
The margin of error is the amount of error that you can tolerate. If 90% of respondents answer yes, while 10% answer no, you may be able to tolerate a larger amount of error than if the respondents are split 50-50 or 45-55. Lower margin of error requires a larger sample size.
Statistical Significance Calculator
Have more confidence declaring an A/B/n test winner. A z-score is a standardized score that describes how many standard deviations an element is from the mean.
Calculate Sample Size
Excellent blog on sample size calculator. One question many marketers have is this: How many surveys do I need for my market research study? Or, how do I calculate survey sample size so I can be sure I’m statistically valid?
Open Data Sources
Excellent resource of open data for countries and economies from around the globe. World Bank open data free and open access to global development data
EXTENSIVE NETWORK
We have an extensive network of fieldwork partners across the globe
FAST TURNAROUND
We are known for fast turnaround within days of research project commissioning
DIVERSE SECTORS
We have worked across a number of diverse sectors from telecom to tourism
Request for a quote
We look forward to discussing your requirements and customizing solutions accordingly
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